If Isaac Newton and Johannes Gutenberg Had a Baby…

Well, hello there again.

A wildly mild summer, if I have ever seen or heard or experienced one. Getting mugged in New Orleans, building up some portfolio work, and getting my life back in order to design again. It’s been an experience.

I’m back though. Back to school.

So, as we know, Motion Design is a huge gateway into interactivity as a designer. I have very little typographical experience with Motion, so I look forward to the challenge to jumping into something as egregious as this.

But without further ado, let’s delve into some motion.

My Choice: “The Daily Buggggggggggle”

*Screeching Laughter*

The Concept

Not gonna lie—I love Spiderman. The new ones completely change the entirety of the universe to fit better to the comics, but there’s a special, special place in my heart for the Toby McGuire movies. They somehow juxtapose drama with cringe (let’s not talk about Spiderman 3).

When getting to my final audio choice, I went through so many different ideas but chose the Daily Bugle choice because of it’s pace and humor. That was something I wanted to make sure that I was able to achieve with this 45-second clip. J. Jonah Jameson uses hyper-speed dialogue that’ll be fun to push and make into silly typographical design, coupled with Peter Parker’s simple question and then the screech.

The Audio File

Did this work? Ah, screw it. I’m gonna pop this over on YouTube.

J. Jonah Jameson :’Bout time, where were you? Crazy scientist blows himself up, and we don’t have pictures!

Joseph ‘Robbie’ Robertson : I heard Spider-Man was there.

J. Jonah Jameson : [annoyed] And where were you, photographing squirrels? You’re fired!

Miss Brant : [Peter turns to leave] Chief, the planetarium party.

J. Jonah Jameson : Oh right, you’re unfired, get back here!

J. Jonah Jameson : Come here. Parker, what do you know about high society?

Peter Parker : Oh… well, I…

J. Jonah Jameson : Don’t answer that. My society photographer got hit in the head by a polo ball. You’re all I got. Big party tonight for an American hero, my son the astronaut.

Peter Parker : [serious] Could you pay me in advance?

[Jameson laughs hysterically for a few seconds]

J. Jonah Jameson : You serious? What, pay you for just standing there? Tomorrow night, the planeterium, 8:00. There’s the door.

доска настроения (the moodboard)

In the moodboard, I wanted to attract the sense between the keywords “impact, CAPS, and Breaking” as in like Breaking News. This is going to have that “dah dahdah dah dahdah da dahdah…” effect that you see common in those Breaking News openers. I chose a slightly classic Spiderman color palette to match the old comic book strips as well as newsprint colors (one being more aged as warm, and the other cooler one as a fresh newsprint sheet). The fonts are all impact fonts to match the theme of it being almost like a newspaper, plus I believe it’ll be easy to read with the speed of JJJ. I’d like to incorporate some physics behind several elements of text as well. Think like how “the VOICE” looks, but with added bump when it comes in.

Style Tiles

For the first tile, my idea came from looking at grungy style with older paper and a more “old new york city office” scene setup. I chose some more late century style behind this to match JJJ’s older aesthetic.
The second concept is still about grimy, but moreso on the street as a street magazine. The Daily Bugle has that sort of look to it more than anything.
This idea came from straight up newspapers. Looking at the New York Times, I got the inspiration for the font choices here.

Storyboard Time

ah, yes.. we’ve been expecting you.

Exercise 1 Vimeo Link

For some Reason this isn’t optimizing. I blame Edinboro Internet. Bah.




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